Sarah started her career at a young age when she worked in the family business, giving her a firm grounding in business fundamentals and an innate understanding of hard work. She graduated as an ACCA accountant shortly after the sale of the family business. 

Sarah went on to work for a number of multinational companies and accountancy firms, before founding her own company, GroForth, in 2014. Under her leadership, GroForth flourished and expanded, culminating in a successful sale in 2023.


While leading Groforth, Sarah gained extensive knowledge about the external and internal challenges that both businesses and corporates face. She found that there was one consistent factor at play that determined success: People. People are the backbone of a business, irrespective of position and many require coaching to progress either personally or from a business perspective. It was while leading GroForth that Sarah sought Business coaching herself, to drive her and her business forward, which opened her eyes to the power of coaching.

Sarah’s supportive and non-judgemental approach provides a safe space to empower clients and allow them to uncover the most effective solutions to move forward. 

Professional Experience

 
Sarah’s 25 years of business experience has given her a unique skill set to assist clients in achieving their goals. Her extensive business knowledge, allied to her coaching approach, allows her to work with her clients in a highly collaborative manner. Sarah works with clients to understand and assess where they are and where they want to go both personally and professionally, ensuring there is an alignment between both. Sarah has helped many business directors, owners, and founders to change and improve their mindset through coaching, to enable them to make a number of small transitions over time which leads to large transformations of themselves and their businesses’ performance.


Her Approach
Sarah's coaching philosophy focuses on maximising individual potential in a non-judgmental, safe space. She believes in the power of people as the backbone of any business and her aim is to coach them for personal and professional success.

Sarah's approach is tailored to each individual or organisation, recognising that there is no one-size-fits-all solution. Key elements include:

- Using simple, understandable language
- Providing psychological safety
- Listening and using various models and tools to increase client self-awareness and help them find answers within themselves 

Qualifications & Accreditations

 An experienced business founder and executive coach, Sarah is from the South West of Ireland and is now based in Dublin City, Ireland. Sarah gained a BBS (Hons) Accounting from Munster Technological University (MTU), an MBS from University of Limerick (UL), and holds numerous business and coaching qualifications including:
-	Certified Coach by Marshall Goldsmith Stakeholder Centered Coaching
-	European Mentoring and Coaching Council (EMCC) Accredited
-	Professional Certificate in Advanced Business & Executive Coaching, Smurfit Business School
-	Professional Certificate in Business & Executive Coaching, Smurfit Business School
-	Qualified ACCA
-	Masters in Entrepreneurship, University of Limerick
 

Testimonials

LOR , CEO , Property Industry
“Working with Sarah Daly as my business coach and consultant has been great, she just gets it! Her expertise in systemising and scaling businesses proved to be invaluable as I navigated my company into growth phases. Thanks to her insightful guidance and I wholeheartedly recommend Sarah to anyone seeking to take their business to the next level. Thanks Sarah.”



SH , Founder , Leisure Industry
"Eight months ago, I was unhappy in my job and unsure about my future but coaching with Sarah Daly changed everything. Within just five months, I made the bold decision to quit my job and start my own business—a decision I only shared with Sarah during our sixth coaching session. Her reaction was nothing short of supportive. Sarah's insights helped simplify a complex transition, making it an exciting new chapter in my life. Now, as a business owner aligned with my professional and personal goals, I highly recommend Sarah's coaching to anyone eager to transform their life. Her expertise and encouragement are invaluable.“



CC , Snr Management , Tech Industry
"Sarah was my coach for six months during a pivotal time in my life and career. I was at a crossroads, trying to decide whether to pursue a promotion or start a new career path. Sarah's coaching was instrumental in navigating these decisions. Although I didn't get the promotion initially, Sarah helped me take the feedback constructively and prepare for future opportunities.. Her coaching helped me gain clarity and become more aware of what I truly wanted. I am immensely grateful for her guidance and support during this crucial time."


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