I work with ambitious individuals, entrepreneurs, and corporate leaders who are ready to embark on a new direction in their business or personal endeavours. I specialise in helping people who are unsure what the next step is, or what choice is best for them, have tremendous insights and desire to turn their “I don’t knows” into clarity, direction and action. Clients work with me when they are faced with challenging choices at career and business crossroads which require a transformational roadmap.

Always focusing on helping my clients move forward with integrity, respect, and purposefulness, my style is straightforward, direct and compassionate. My approach is that every moment offers an opportunity to learn and that experimenting is an integrative part of the learning and accomplishment cycle. 							            

In my view, coaching is all about learning about yourself, your choices, your results, and your ability to choose differently to create something new for you and the people and communities around you. 
Deciding to work with me is making the conscious choice to learn, take risks, and advance with purposeful velocity.  

In addition to my work with entrepreneurs and corporate professionals, I work with senior managers, small business and next-generation owners to inspire them to trust themselves, step forward to live authentically, be OK with their vulnerability, and confidently stand up in their personal as well as their professional lives.

I received my professional coaching training from Coach U Inc., one of the first coaching schools, and the Chartered Management Institute. My master’s degree in Business Administration from the University of Liverpool, together with being a Marshal Goldsmith certified Executive & Team Coach, allow me to support & guide my clients through lasting behavioural & business change. 

Presently I am training to become an ACE Certified Coach (Accelerating Coach Excellence) with David Peterson (former Senior Director of Executive Coaching & Leadership at Google) and David Goldsmith (pioneer of the coaching industry). Also, as a faculty member, I enjoy teaching Leadership and Customer Service courses for the FORD Middle East, Africa & Asia Pacific Academy.

My next-generation owner clients have elevated and transformed their businesses to reach financial stability and secure long-term sustainability. My other career coaching clients stepped out of unfulfilling jobs to start a successful social marketing consultancy, changed their industry, while others found their road to attaining their dream jobs. Working with organisations, I led transformative projects and drove leadership teams to improve internal communication, speed-up innovation and raise competency levels that are required to fully apply international industry standards. 

Professional Experience

 Nov. 2017 - Present - Alwassia Coaching Services; Founder, Coach & Trainer
Nov. 2017 - Present - TIQANI Management Consultancy FEZ; Partner KSA Branch
March 2017 - Nov. 2020 - Xtremes Management; Partner KSA Branch & Training Consultant, Executive Coach 
Sept. 2016 - March 2017 - Xtremes Management @ Alissa Auto – Nissan, Isuzu, Autostar and BEST Rent A Car; Training Academy Director
Feb. 2013 - July 2016 - Mohammed Yousuf Naghi Motors – Jaguar Land Rover; National Training Manager
Jan. 2012 - Jan. 2014 - Mohammed Yousuf Naghi Motors; Automotive Group Training Manager. 
2010 - Jan. 2013 - Mohammed Yousuf Naghi Motors – Jaguar Land Rover; National Technical, Training and Warranty Manager
Feb. 2009 - Mar. 2010 - Al Jabr Automotive KIA Motors; National Service Manager
May 2008 - Feb. 2009 - Zahid Tractor Automotive; Regional Service Manager
Apr. 2007 - Mar. 2008 - Abdullah Hashim Company Ltd; Deputy General Manager Service
Nov. 2001 - Apr. 2007 - Haji Husein Alireza and Co. Ltd; General Service Manager Mazda and FORD 

Qualifications & Accreditations

 •       Professional Certified Coach (PCC) – 2021 – International Coaching Federation  
•	Personal Coaching Style Inventory (PCSI) Licenced Facilitator – 2020 – Coach U Inc
•	Coaching Core Essential Program – 2020  – Coach U Inc.  
•	Negotiation Mastery – 2019 – Harvard Business School 
•	Certified Executive & Team Coach – 2018 – Marshall Goldsmith MGSCC 
•	L5 Certificate Management Coaching & Mentoring – 2018 – Chartered Management Institute 
•	Master of Business Administration – 2017 – University of Liverpool  – UK
•	Automotive Trainer Professional – 2017 – The Institute of the Motor Industry 
•	Automotive Assessor Professional – 2017 – The Institute of the Motor Industry
•	Kirkpatrick Certified Professional – Bronze – 2017 – Kirkpatrick Partners LLC
•	Service Manager – 2015 – Jaguar Land Rover MENA
•	Parts Manager – 2015 – Jaguar Land Rover MENA
•	In-Market Trainer – 2014 – Jaguar Land Rover MENA
•	Sales Core Process Trainer – 2014 – Land Rover MENA
•	IMIA Level 3 Certificate in Assessing Vocational Achievement – 2013
•	IQ Level 3 Award in Preparing to Teach in the Lifelong Learning Sector (QCF) – 2013
•	Project Leadership Certificate – 2012 – Cornell University 
•	Technical Trainer Accreditation – 2012 – Jaguar Land Rover MENA
•	Warranty Trainer – 2012 – Jaguar Land Rover MENA
•	Advanced Automotive Engineer – 2012  – Institute of the Motor Industry
•	After Sales Trainer – 2012 – Jaguar Land Rover MENA
•	Emergency First Responder Instructor – 2011 – Emergency First Response
•	6Sigma Green Belt – 2008 – Zahid Tractor
•	Open Water Scuba Diving Instructor – 2004 – British Sub-Aqua Club
•	Internal Quality Assessor – 2004 – ISO 9001:2000E
•	BMW Group Trainer- Advanced Level – 2001 – BMW Germany 
•	BMW Service Manager – 1998 – BMW MENA
•	Automotive BMW Master Technician – 1996 – BMW MENA
•	College of Economics - 1983 – Berufsfach Schule Wirtschaft Cochem (Germany)
•	Apprenticeship – 1986 – BMW & College of Automotive Technology (Germany)
 

Testimonials

The sessions with Coach Khaled were really rewarding, boosted my self-confidence and taught me to assert myself fully. Thanks to his character and expertise, he led me to ask the right questions, the ones that shake you and make you think deeply. He allowed me to take a step back from everyday situations and gives the keys to issues that often seem insurmountable! I strongly recommend that you contact Coach Khaled.
Mrs Fatima Zahra Chakkarach; Associate, Talent Development @ Tiqani Management Consultancy FZE / France


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